Hey, I'm Xavier, nice to meet you :) Yes that's me. I'm a 19-year-old from Granby, Quebec.

April 2025 is when it all started. At the time, I was living in Montreal with friends during my sabbatical year. I was working at the Métro mon épicier. One morning I woke up and went to work. That morning I forgot to take my usual vanilla latte. So when I arrived at the grocery store, I looked on the shelf to find a ready-to-drink vanilla latte coffee. I found two options and tried both of them and I was disappointed with the taste and the product.

In my apartment, I was known as the guy who made good coffee. Every time friends came to my apartment there was always this phrase: “Hey Xav can you make me a coffee?” That night going home knowing that I make good coffee and seeing that what was on the shelf was disappointing, that’s how the idea of creating CAFFUP began.

In this life we all aspire to be something or someone. We all have goals that we want to achieve. In Business, in personal, in fitness, etc. All kinds of goals. No one can ever guarantee you anything in life. The one thing you can guarantee yourself is showing up! Showing up for yourself, others and your goals. Showing up, that's how you achieve things.

Well CAFFUP is your fuel for showing up!

So CAFFUP and show up.