Hey, I'm Xavier, nice to meet you :) See the guy in the black shirt in the photo? Yes that's me. I'm a 19-year-old from Granby, Quebec.

April 2025 is when it all started. At the time, I was living in Montreal with friends during my sabbatical year. I was working at the Métro mon épicier. One morning I woke up and went to work. That morning I forgot to take my usual vanilla latte. So when I arrived at the grocery store, I looked on the shelf to find a ready-to-drink vanilla latte coffee. I found two options and tried both of them and I was disappointed with the taste and the product.

In my apartment, I was known as the guy who made good coffee. Every time friends came to my apartment there was always this phrase: “Hey Xav can you make me a coffee?” That night going home knowing that I make good coffee and seeing that what was on the shelf was disappointing, that’s how the idea of creating CAFFUP began.

Now here I am a couple of months later, ready to build something incredible with you guys. So if you're the type who has a lot of things to do in a day, the early birds or the night owls you're in the right place. For all of you who have a lot on your plate on a daily basis, I'll tell you one thing:

CAFFUP, it's about to be!!!